Miami Branded Residences: 14 Towers Compared

A branded residence is a condominium that licenses the name of an established consumer brand — a hotel group, carmaker, fashion house or design house — and applies that brand's standards to the building's design, amenities and often its services. The brand does not usually own the building; it licenses its name to the developer and sets what must be delivered to keep it.

Our directory tracks 14 branded condo towers across 8 Miami neighborhoods, representing 12 distinct brands. Of those towers, 6 complete, 6 under construction and 2 in preconstruction. That count covers buildings we have verified individually, not every project that has ever used a brand name in marketing.

6 of the 14 branded towers in our directory are under construction: Baccarat Residences Miami (Baccarat), Bentley Residences (Bentley), Cipriani Residences Miami (Cipriani), Four Seasons Residences Coconut Grove (Four Seasons), The St. Regis Residences Miami (Brickell) (St. Regis) and Waldorf Astoria Residences Miami (Waldorf Astoria). 2 are in preconstruction: Delano Residences & Hotel Miami (Delano) and The Ritz-Carlton Residences, South Beach (Ritz-Carlton). The most recently completed tower with a recorded completion year is Aston Martin Residences (Aston Martin), completed in 2024. Delivery dates on unbuilt towers are the developer's to confirm, so check the current schedule before relying on one.

Our directory groups Miami's 14 branded towers by what the brand is: 8 hotel-branded (Delano, Four Seasons, SLS, Ritz-Carlton, St. Regis and Waldorf Astoria), 3 automotive-branded (Aston Martin, Porsche Design and Bentley), 1 fashion-branded (Missoni), 1 design-house-branded (Baccarat) and 1 hospitality-branded (Cipriani). The type matters because it changes what the brand does: a hotel operator usually runs residential services, while an automotive, fashion or design brand typically licenses its name and design and leaves management to a separate operator.

Not directly. Miami Condo HQ is a research publisher, not a brokerage, so no residence is sold through this site. We do not carry a live Miami MLS feed, so we cannot show which units in these towers are available today or at what price. What we publish is the building research on this page and on each tower's profile. If you want to pursue a purchase, you can request an introduction to a licensed partner agent, who can confirm current availability, pricing and the building's documents.

The building carries a licensed brand and a service standard attached to it, which usually shows up as higher HOA costs than a comparable unbranded tower of the same size. Whether that premium holds its value depends on the specific brand and building rather than on branding in general, so compare the HOA per square foot and what it actually includes before assuming the label carries a resale benefit.

Brickell has the most in our directory, with 4 branded towers. Downtown Miami has 3, Sunny Isles Beach has 2, Bal Harbour has 1.

8 of the 14 branded towers in this directory are not yet built, so buying off-plan is the normal case rather than the exception. Four things are worth confirming in writing before you commit. First, how your deposit is held — staged deposits are standard on Miami preconstruction, and what matters is the escrow arrangement and what happens to your money if the project is delayed or does not complete. Second, the brand agreement itself: the licence sits between the developer and the brand, not between you and the brand, so ask how long it runs and what happens to the name, the services and the fees if it lapses. Third, what the brand is actually contracted to deliver — a design licence and an operated-services agreement are very different commitments. Fourth, the estimated operating budget, because the service standard is funded by the association and the figure quoted at launch is an estimate, not a cap. None of that makes off-plan good or bad; it makes the specific building's paperwork the thing that decides it.

Usually, yes. The service level that comes with a licensed brand is funded through the association budget, so the monthly cost per square foot tends to sit above an unbranded building of similar age and size. Each building profile in our directory lists its estimated HOA per square foot so you can compare like for like before deciding whether the service package is worth the difference.